Digital Strategy

So, you have all ingredients in the house; all the fancy tools and the super trendy kitchen.
Your guests only expect the best and want to be really impressed!

But, do you have the recipe? Or do you need someone to help you with how much time the sauce really needs to be perfect,
how hot the steak should be and how much potatoes you need to make all your guests feel truly happy.
You might also have been cooking for many years, but need new and fresh inspiration on how to create real magic! Perhaps just with a little extra help hope to do a really tasteful serving...

Let Lodon be your Master Chef or Sidekick in Digital Strategy in the Cloud

Cloud Strategy Advisor

A Cloud Strategy Advisor, or E-Business Manager, works with metrics and suited activities around the digital Sales loop to reach the KPIs of the business. The main goal is to increase customers revenue and profit with focus on the Oracle Commerce Cloud by analyzing the customer’s business and advise on what services or platforms should be connected to the Oracle Commerce Cloud

Examples of the strategy services we provide
  • analyze frequent questions coming in to Support, and then to improve design, product information, terms&conditions or FAQs on the eCommerce site accordingly
  • advice on how to display products in order to increase sales or advice in what content would bring the most traffic
  • create a Content plan based on the business goals and market analyzis
  • create a strategy for OMNI-channel; from UX design to internal processes and integrations needed for realization
  • advice on what needs to be done in order to be compliant to GDPR
  • support in setting up accounts and processes around B2B

A Cloud strategy advisor will work closely with the customer along the eCommerce journey, bring experiences from other projects and suitable input from current trends around the world.

Marketing Strategy Advisor

Our Marketing strategists have the unique combination of knowledge within tech, marketing and strategic CRM which, together with the correct setup of suitable systems according to each customer’s needs, ensures a delivery of personalized data-driven communication.

The Strategic Marketing advisors will recommend on, or completely manage, the strategy with matching tactics. Many marketers find it challenging to know where to start and how to set up a reasonable plan with reachable and measurable goals when it is time to take the step from blast communication to personalized data-driven communication.

Examples of the strategy services we provide
  • advice on how to segment groups with KPIs
  • a recommendation on best way to store your customer data together with what insights are needed to reach your KPIs
  • a plan on how to best implement the Marketing Automation system; campaigns, programs and events as well as ramp up/warm up to avoid black listing
More on Marketing Strategy

The goal of working with data-driven communication with a Marketing Automation system is to increase loyalty and sales over time, through making each customer a returning loyal customer and to make them want to increase the number of purchases and the money spent per cycle.

Within the marketing world it is a general understanding that it’s 5 to 10 times as expensive to acquire new customers compared to retaining and developing current customers.

Evolving customers

A key in delivering great digital customer experiences is to be aware of what the Customer Life Cycle looks like:

  • how many new customers do we acquire
  • how many do we keep
  • how many do we lose
  • how many do we avoid losing (churn risk)
  • how many do we win back

This is done with an understanding of what the most common customer journeys look like; from creating awareness to the willingness of purchase, in order to make them return and buy again. And to spread the word about the brand and its offer!

Customer Journey mapping is a method to structure and visualize
customers touch points and their experience of each such touch point.

Customers

Data-driven communication is very much affected by personal integrity laws. Lodon provides, on a basic level, advice on a number of parts that need to be taken into consideration before and after the GDPR (General Data Protection Regulation) takes effect on the 25ht of May 2018.

Compared to the current Personal Data Act (PuL) in Sweden, there are some changes that will be extra noticeable – the way consent of receiving newsletters is for example one area where there will be changes.

Some companies think that they “own” the customer data that they collect, and that the more data the better. This is often referred to as Big Data mindset.  Fact is, with the new regulation, it is better to consider the personal data as a loan – respect for the personal integrity is what permeate GDPR.
Personal data is not just ID-number, name, email, address and phone number, but all kind of data that in some way can identify a person that is alive –  including IP-number, pictures and cookies.

So, time to step up the game and handle your company’s customers personal information with respect –  a way of communicating digitally with style and sophistication!

Learn more
http://www.datainspektionen.se/dataskyddsreformen/dataskyddsforordningen/
http://www.datainspektionen.se/Documents/vagledning-forberedelser-pua.pdf

UX Design

User experience is how a person feels when interacting with a digital product. UX includes a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors are usability, accessibility, performance, design, utility, ergonomics, overall human interaction and marketing.

But UX is not exactly the same thing as usability, although they are related. UX is the experience, emotion, intuition and connection a user feels when using a site or product. Usability is more about the effectiveness of a site design and how user-friendly it is. Usability is a key component of overall user experience.
The key to reach perfect UX Design is to test over and over, and then over again. At Lodon, we are using heatmaps, questionnaires and create user journeys – all in combination with business goals and market profile.

Examples of the strategy services we provide
  • Produce an analyzis of the customer flow on your site
  • Recommend actions on how to make the customer journey smooth and with maximum number of conversion; like purchases or signing up to a newsletter
  • Set up tests in Oracle Commerce Cloud’s Experiments in order for you to A/B test and then adjust your content according to result

Search Engine Optimization

With a full competitor analyzis, we will help your set your SEO goals. While working with the UX Design, Lodon will also build your commerce platform with the best On Page-SEO techniques, and since SEO is an ongoing, long time work – we will make sure that you know how to optimize your pages and products by yourselves.
When your site is up and running, we will send you daily or weekly ranking reports to show you how we’re doing.

Examples of the strategy services we provide
  • Set up Reports
  • Education
  • Deliver an SEO analyzis of your site
  • Advice on how to improve your ranking over competitors